Demonstration Needs No Marketing Plan

Bicknell Young, on page 110 of his 1936 Primary Class, says, “Christian Science does not have to be advertised; it needs to be demonstrated.”

I found that to be very impressive when I first read it around seven years ago, although I can't really say I knew the full extent of what demonstration meant. I had come from a background of print design and marketing, and had seen how advertising would have us pursue many things that have no true value. Over time I have had the opportunity to witness how the pure Christian Science demonstrated here in Plainfield goes out to bless every receptive heart around the world. No marketing plan or computer program could ever take the place of the power of the Christ message going out to meet the need. Because of its divine origin, Christian Science is valuable beyond calculating, which means to me that we don't need to persuade anyone, but rather we need only show the normal and natural way of this Science and how it brings healing and comfort to all who practice it.

This past weekend, we had Nathan from California and Jeremy from Brooklyn visit, and each expressed such gratitude for all that goes on here. Nathan told me that he is not even sure how he found our YouTube channel, only that it showed up right when he needed it. Of course, that is no surprise, since Mary Baker Eddy has assured us on page 494 of Science and Health with Key to the Scriptures that “Divine Love always has met and always will meet every human need.”

I have such gratitude for how God is working through me and each member of this church to bless the world. What a joy it is to be a part of this God-directed mission! I thank God for Christian Science and for this Church!